Whether you want to stand out in the interview process, add punch to a presentation, or make a case for a new initiative, Esther Choy, author of Let the Story Do the Work: The Art of Storytelling for Business Success shows how to mine your experience for narratives that convery who you are, what you want to achieve, and why others should care. This lunch and learn event is sponsored by the University Club.
Please call The Book Stall at 847-446-8880 to make your reservation (please note that the dress code for this event is business casual; denim is not permitted).
"Esther Choy isn't just smart and wise and sensible, but she also imbues her work with a spirit of kindness and positivity. The result is a book that's rousing in both its practicality and its encouragement. You should read it immediately."-- Stephen J. Dubner, coauthor of the Freakonomics books, and host of Freakonomics Radio
"As this book shows, simply and powerfully: to get people interested in and convinced by what you are saying, tell a story. But not just any story--you have to tell the right one. What to say and how to say it is what this book is about. Brilliant, entertaining, and powerful." -- Don Norman, author of The Design of Everyday Things, co-founder of Nielsen Norman Group, and Director of Design Lab at UC San Diego
"Few people understand the power of storytelling; even fewer know how to make it work for business, education, or even just around a campfire. Esther Choy is one of those people. The tools she shares in her book can help anyone become a better storyteller, and meanwhile her book's a lot of fun. Highly recommended." -- Robert Wolcott, Ph.D., co-founder, KIN; Clinical Professor of Innovation, Kellogg School of Management; Managing Partner, Clareo
Esther K. Choy is founder and president of Leadership Story Lab, where she coaches managers in storytelling techniques. She is currently teaching in the executive education programs at Northwestern University's Kellogg School of Management.
People forget facts, but they never forget a good story. It sounds so simple: Incorporate a story and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals.