Fr. Greg MacLeod gained national and international recognition for his research exploring novel ways of doing business. Over a period of more than forty years he experimented in his local economy (Cape Breton) designing and starting new enterprises and rescuing faltering ones.
This book examines the techniques he developed and compares them with more conventional ways of doing business arguing that through his action research, Fr. Greg revealed himself to be a gifted, imaginative, unconventional entrepreneur whose innovatory work has expanded our perceptions of what is possible.