Become the Fire: An In-Store Discussion with Elisa A. Schmitz

We are excited to host the award-winning entrepreneur and author Elisa A. Schmitz as she discusses her new book, Become the Fire: Transform Life's Chaos into Business and Personal Success! No stranger to life's fire, Ms. Schmitz has propelled herself to survive and thrive by overcoming obstacles and being a positive force. This book tells not only her story, but also the stories of ten other women who have risen to the highest ranks of their careers, using many of the same mindset shifts and skills she relied on to take control of her own transformation. Providing mentorship on a comprehensive scale, this book shares how to turn obstacles into fuel for fulfillment and success. 

This event is free with registration. To register, Please CLICK HERE.   The first five registrants win special door prizes, and we'll also have a raffle for all attendees. You might win some great "Become the Fire" merchandise, or a Book Stall gift card!!

More About the Book: What does it mean to become the fire? It means not allowing yourself to be in the fire of life's challenges, getting burned, but instead using the fire to ignite your motivation and drive, passion and grit. It means not focusing on what you don't have or can't do, but instead leveraging what you do have and can do. It means using your differences to your advantage and seeing life's chaos as fuel to propel your success. Using her own story of entrepreneurial success as well as interviews with ten diverse and successful women, Elisa Schmitz presents ten actionable lessons for putting your personal power to work, with unstoppable results.

Ana Dutra, global board director and former CEO of Korn Ferry and the Executives' Club of Chicago, says, "Through the life stories of many inspiring women -- including her own -- Elisa Schmitz has written more than a must-read book. Become the Fire is a call to action and a helpful guidebook for every woman who wants to achieve success, create a positive impact, and leave a lasting legacy in the world. The journeys of these strong, authentic, and resilient women are inspiring for anybody who occasionally doubts her ability to persevere and thrive. The power and vulnerability disclosed by these leaders show that happiness and success have different meanings for different people and that there are multiple ways to achieve your vision and reach your goals, whatever they may be. Become the Fire is a necessary resource for current and aspiring leaders, and a fantastic gift from a terrific one."

More About the Author: Elisa A. Schmitz is an award-winning Latina entrepreneur and journalist. She is the founder and CEO of, with millions of unique users every month. She has been a newspaper columnist, magazine editor, radio and video host, and creator of content and marketing programs for Fortune 500 companies. Ms. Schmitz became an engaged member of various coveted business networks after she was selected for inclusion in three highly competitive startup accelerator programs: Springboard Enterprises Media/Tech Accelerator in New York City; Blackbox/Google for Entrepreneurs Accelerator in Silicon Valley; and 1871's WiSTEM Accelerator in Chicago. She lives in Chicago, find out more about her at


Event date: 

Thursday, November 10, 2022 - 6:30pm to 7:30pm

Event address: 

811 Elm Street
Winnetka, IL 60093
Become the Fire: Transform Life's Chaos Into Business and Personal Success By Elisa A. Schmitz Cover Image
ISBN: 9781608688104
Availability: On Our Shelves Now--Subject to Availability
Published: New World Library - October 11th, 2022

Gold Medal Winner for motivational nonfiction, Readers' Favorite International Book Awards