On Wednesday, January 9th at 6:30 PM, The Book Stall (811 Elm Street in Winnetka) is pleased to present another episode of “The Book Stall Talks Business,” an on-going series the gives Book Stall audiences information they can apply to their own work and career. Nearly everyone, at some point, has to handle a dreaded part of work life: the presentation. Tonight's guest, Tim Calkins, will discuss his new book, How to Wash a Chicken: Mastering the Business Presentation. Joining the conversation will be Roger Hochschlld, the CEO of Discover. This event is free and open to the public. Space is limited, please call 847-446-8880 to reserve your spot, or email us at firstname.lastname@example.org.
How to Wash a Chicken is not a book about public speaking (or chickens), it's a comprehensive playbook on how to give great presentations. With concrete suggestions, helpful tricks, and step-by-step guidance that's applicable to all industries, Calkins sets out to propel his readers to create and deliver effective business presentations. When the lessons from How to Wash a Chicken are applied, readers will will be able to present with more confidence and conviction than they ever had before, setting them on a path of professional growth.
Tim Calkins is a business writer, marketing consultant, and an award-winning clinical professor at Northwestern University's Kellogg School of Management, where he teaches Marketing Strategy and Biomedical Marketing. He works with leading corporations around the world, including Eli Lilly, Roche, Novartis and PepsiCo. He also founded and leads the popular Kellogg Super Bowl Advertising Review, an annual event that has generated more than five billion media impressions. His previous books include Breakthrough Marketing Plans and Defending Your Brand, which was named 2013 Marketing Book of the Year by Expert Marketer Magazine.
Roger C. Hochschild is President and Chief Executive Officer of Discover. Mr. Hochschild is responsible for all of Discover’s operating functions, including marketing, credit risk management, cardmember services, consumer banking, corporate communications, payment services, and technology. Prior to assuming his current responsibilities at Discover, Mr. Hochschild was Chief Administrative and Strategic Officer of Morgan Stanley from 2001 to 2004. Prior to that, he was Chief Marketing Officer of Discover. Before joining Discover in 1998, Mr. Hochschild served as Senior Executive Vice President for MBNA America with responsibility for direct response marketing, product development and Internet strategy. His background also includes experience as a financial services strategy consultant for Booz-Allen & Hamilton. A native of San Francisco, Mr. Hochschild holds a bachelor’s degree in economics from Georgetown University and an MBA from the Tuck School of Business at Dartmouth College.
Winner of the Foreword INDIES Book of the Year Award for Business and EconomicsWinner of the IndieReader Discovery Award for Top Business Book Winner of the Eric Hoffer Award