We are delighted to welcome author and longtime Book Stall supporter Lowey Bundy Sichol to the store as we celebrate the release of her new nonfiction series for middle grade readers, "From an Idea to..." the world's first business biographies for kids.. Lowey is also the founder and principal of Case Marketing, a specialized writing firm. Her MBA case studies have been published by Pearson and are read by business school students all over the world. With over 20 years combined experience in marketing, brand management, and writing, there is no one better to introduce business and entrepreneurship to children.
The first two books in the series have just been published! This new series is perfect for kids who like the Who Was... biography series. Nonfiction fans ages 7 and up will be fascinated.
From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout. Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.
From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey! "I only hope that we never lose sight of one thing--that it was all started by a mouse." --Walt Disney. Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney's history, the business, and the brand in this illustrated nonfiction book!
Lowey received her MBA from the Tuck School of Business at Dartmouth and her BA from Hamilton College where she played varsity softball and women's rugby. When she's not writing, you can find her throwing a ball, shooting hoops, or along the shores of Lake Michigan with her husband, three children, and two big goofy dogs who like to climb trees. Look for her online at loweysichol.com.
From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire.$6.99ISBN: 9781328453631Availability: On Our Shelves Now--Subject to AvailabilityPublished: HMH Books for Young Readers - February 12th, 2019From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.
Ever wonder how Nike became the athletics empire it is today?