"Selling-your product, your service, even yourself-has changed more in the past 10 years than in the previous 100. That's why you need this book. Drawing on his incredible success selling real estate in one of the world's most pressure-cooker markets, Ryan Serhant offers smart, practical, modern guidance for getting, keeping, and serving customers and clients. Whatever you do for a living, you'll do it better if you learn to sell like Serhant." -- Daniel Pink, New York Times bestselling author of When and To Sell is Human
Ryan Serhant is a costar on Bravo's hit show Million Dollar Listing New York and the star of Sell It Like Serhant. Ryan fell into real estate by accident after giving up his acting career. He made just over $9,000 his first year in the business. Ten years later, Ryan leads a team of 60 brokers and averages a billion dollars in sales every year, making him one of the most successful real estate brokers in the world. He lives in New York City with his wife, Emilia.
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Ryan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of economic collapse. Just nine years later, he has emerged as one of the top realtors in the world and an authority on the art of selling. Whether you are selling a brownstone or a hot tub, golf balls or life insurance, Serhant shares the secrets behind how to close more deals than anyone else, expand your business, and keep clients coming back to you. Sell It Like Serhant is a smart, at times hilarious, and always essential playbook to build confidence, generate results, and sell just about anything. You'll find tips on:
- The Seven Stages of Selling
- Getting FKD: How to Be a Time Manager, Not a Time Stealer.
- Negotiating Like A BOSS
- "The One Who...": Everyone Needs a Hook
- Pulling the Indecisive Client Forward
- And Much More!
This book is the blueprint for how to go from sales scrub to sales machine. Serhant provides useful lessons, lively stories, and examples that illustrate how anyone can employ his principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client. A good salesperson never closes a deal and wonders, "What now?" The next deal is already happening. Serhant shares practical guidance on how to juggle multiple deals at once and close all of them.
NATIONAL BESTSELLER ** USA Today Bestseller ** Los Angeles Times Bestseller ** Wall Street Journal Bestseller
A lively and practical guide to sell anything and up your business game from one of the top realtors in the world and costar of Bravo's Million Dollar Listing: New York and Sell It Like Serhant.